About Percival

Percival is a British menswear brand based in East London. Founded in 2010, it reinvents classic wardrobe staples by “subverting the classics”—adding subtle twists to timeless pieces. With fabrics sourced internationally and production across skilled ateliers, Percival combines quality, creativity, and conscious practices like organic cotton, recycled materials, and compostable packaging. Rooted in understated style, the brand delivers modern essentials with personality.