About Beams Plus

Launched in 1999 by Japanese retailer BEAMS, BEAMS PLUS reinterprets American menswear from the mid-1940s to the mid-1960s. Its references include Ivy style, workwear, sportswear and military uniforms.

The label sets out to make clothes that can be worn for years without feeling dated. It carries familiar shapes and details into everyday wardrobes with its own Japanese perspective on classic American casual style.