LESS, BUT BETTER

Minimalism in design has shown that simplicity isn’t synonymous with boredom, but rather with perfection. From Mies van der Rohe’s architecture to Dieter Rams' functional design, the key lies in the purity of forms, the quality of materials, and the absence of unnecessary embellishments.

In fashion, the same applies. A perfectly crafted Oxford shirt or a fine merino wool sweater doesn’t need excess to stand out. They are essential, versatile, and always appropriate. Because true style doesn’t follow trends, it follows timeless principles.

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